News For This Month: Vehicles

Knowing about the Lincoln Motor Company

The Lincoln Motor Company is a branch division of Ford Motor Company that sells luxury cars. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator.

The Lincoln Motor Company was founded by Henry Leland and his son, Wilfred in August 1917 and Henry named it after the 16th president of the US, who was Abraham Lincoln. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. Their first automobile was the Lincoln Model which was marketed as a luxury car, competing against other American luxury cars, but at the end of the war, the company shifted entirely for automobile production. After selling 150 cars, the company was forced into bankruptcy and was sold to Ford Motor Company for US$8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12.

It was Edsel Ford, co-founder of Ford Motor, who revolutionized the Lincoln’s patent luxury cars and came out with a new, personal luxury car, which was popularly known as Lincoln Continental.
The Essential Laws of Vehicles Explained

By 1945, Ford Motor merged Lincoln with another car company, Mercury, forming a new division, Lincoln-Mercury, and with this new division, a two-model lineup was produced, Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
If You Think You Understand Sales, Then Read This

In the US, sales of Lincoln luxury cars went satisfactorily high with 16% in 2014, 7% increase in 2015 and 10% increase in 2016, all due to their new MKC crossover.

Branding was a part of the Lincoln cars, such that in 1927 a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.