There are actually lots of hype with regards to DIY websites. What earned its spot in the limelight is the highly intuitive user interface or UI along with minimal learning curve it has. To add, the customizable, predesigned layouts and templates let the person with hardly technical skills and expertise to create a near perfect page in only a matter of minutes. Of course, we can’t forget about the low cost of such which translates to bigger savings especially for small businesses.
But the question here is, are there any standards for such DIY websites? Each and every business is different and as a result, their needs for the website will reflect on it. After all, your page serves as the first point of interaction with your customers. By reading the next lines, you will uncover the reasons why small business website should be left with the pros.
Number 1. Clean and neat design – again, your website serves as the identity of your business and whatever design you choose, it has to boost its functionality and not become a hindrance on its performance. In regards to the design, it is critical for it to be simple yet, something that is eye-catching, the layout has to be clutter-free and simple while the important functions ought to be positioned in strategic locations and must be easy to find.
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Only professional website designers are capable to do this, thanks to their training and skills.
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Number 2. Marketing and search engine optimization – as a matter of fact, it all lies on the keywords that you’re using to be able to get to the top spots of search engines like Yahoo and Google. On the other hand, it is all about the keywords as search engines are using algorithms to which only an expert in SEO can decipher. A big number of professional web design firms work with experienced and seasoned SEO who dealt with a bit of the content for you. With their help, you’ll be guided on what is the most searched key phrases and keywords, creating authentic backlinks, structuring titles and so forth. SEO is vitally important as it is helping your small business website to be reached by people.
Number 3. Technicalities – the way your site performs in real time will depend largely on the infrastructure to which it’s based. When you let a professional web designer to work on your website, they’re going to look after the software updates and technical maintenance as a result, they ensure that your site is up and running 99% of the time. They are taking special care to be able to see that the security of your site isn’t compromised, optimizing your page for various viewing platforms and at the same time creating backups.