Cost is indeed an important factor while selecting a messaging service for your company’s marketing campaign. However, there exist other vital considerations you ought to make to find the most reliable one for your business. You will have to create time to determine your goals for your campaign before you begin researching companies. Ensure you keep in mind the following components together with your goals when finding a potential messaging service.
Determine Success Rates in the Industry
Text messaging marketing is crucial for most businesses, but there exist certain nuances within each specific industry that can impact the success of your campaign. Thus, consider partnering with a messaging service that knows the ins and outs of your industry, mostly if you are planning to hire both their bulk-messaging platform as well as marketing expertise. You need to ask questions concerning their experience when interviewing potential partners.
Determine the Tracking and Analysis
For you to gauge the success of your campaign, you have to conduct adequate data tracking and analysis. Some company text messaging services today provide holistic tracking compared to others. For instance, you may want to include a link in your “call to action” part of the message. Thus you need to determine the number of clicks as well as the type of device used and time of the day it was made. Furthermore, there should be easy to read reports such as which and how many subscribers received the message successfully, most importantly for the highly valuable data.
Inquire About the Technology
When working with the messaging service, you usually use their online platform to send bulk messages to different subscribers. For this reason, it is wise to inquire about the type of technology used. Generally, most companies will offer you a short trial period – like one month – to help you determine if the software delivers as per your expectations. During this period, you can come up with a comprehensive subscriber database as well as various groups to send customized messages. Additionally, you can be given the option of sending such messages via your phone, hence easing the distribution of last minute notifications along with other scheduled messages. Ensure that you inquire about the hardware used, such as the server that handles your data and its performance history.
Any Additional Features You May Require
Some messaging services only have the option of sending, receiving, and tracking messages, but others have additional and superior features, including third party integration, marketing strategy development, keyword research, and much more. Furthermore, some services provide programs that can be integrated with third party systems for easier monitoring of your entire client data. You can link your messaging service with your business needs to enhance your successful marketing plans.
Determine the Available Payment Options
Once you have determined your potential messaging provider and all that you require from them, you can now start reviewing the available payment options and the cost. You need to pick the one that best suits your budgetary allocation. Some services provide monthly plans, yearly plans, or plans tailored per text. During cost comparison, make sure there are no hidden charges and extra fees that may come up.